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Client

CHANEL

Year

2021-2022

Role

Product designer

Atelier Beauté CHANEL

The goal of this project was to create an app from scratch that would add value to the Atelier Beauté space and increase customer loyalty. The main objective was to facilitate the customer's experience when visiting the Atelier, booking services or purchasing beauty and fragrance products offered by the Atelier through a dedicated mobile app.

 

An end-to-end product design process was tailored to create this customization in the app according to customer needs, including user journeys for registration, product discovery, and service booking.

Define

Discovery research

Stakeholders' interview

Scope definition

Customer journey map

Analyze

Desk research​

User personas

Information architecture

Features documentation

Prototype

Wireframes design​

1st user testing

User flows

Micro interactions

Design

Interface design

2nd user testing

Design system optimization

Handoff and documentation

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The Atelier Beauté is a fragrance and beauty store

where the customers can come in to try new products, participate on events in the store, and swap ideas with CHANEL beauty experts.

THE ATELIER ESSENCE

Building early brand loyalty before introducing expensive luxury products

For the luxury category, fragrance and beauty are critical when onboarding new customers. As lower-cost luxury items, fragrance, and beauty allow for a price-conscious consumer to partake in the brand.

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THE PRODUCT SOLUTION

An immersive product playground driving retail innovation, customer learning, and brand love.

Facilitate scheduling of services, event booking, and product purchases. Generating more adherence and loyalty from customers through the app.

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DISCOVERY PROCESS

Customer Journey

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ANALYSIS PROCESS

User persona

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ANALYSIS PROCESS

Information Architecture

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