isometric-mockup-chanel.jpg

Client

CHANEL

Year

2021-2022

Role

UX/UI Designer

Atelier Beauté CHANEL

The aim of this project was the creation of an app, from scratch, with the purpose of adding value to the Atelier Beauté space. The main objective was to facilitate the experience of customers when dropping in on the atelier site, booking services, or buying beauty and fragrance products offered by the Atelier.

 

UX solutions and UI design were applied to tailor the application for the customers' needs, including user journeys when registering, finding products, and booking services through the app.

Define

Discovery research

Customer journey map

Userflow

Analyze

User personas

Benchmark

UX Research

Prototype

Information architecture

Wireframes

1st user testing

Design

Interface design

2nd user testing

Design system optimization

Chanel-case-study_edited.jpg

Building early brand loyalty before introducing expensive luxury products

For the luxury category, fragrance and beauty are critical when onboarding new customers. As lower-cost luxury items, fragrance and beauty allow for a price-conscious consumer to partake in the brand.

THE CHALLENGE

How do we get Gen Z to engage and experiment with our products, when everything about CHANEL feels intimidating and out of reach?

04.png

THE SOLUTION

An immersive product playground driving retail innovation, customer learning, and brand love.

Facilitate scheduling of services, event booking, and product purchases. Generating more adherence and loyalty from customers through the app.

DISCOVERY PROCESS

Customer Journey

Chanel's Project Overall View.jpg
Chanel's Project Overall View.jpg

ANALYSIS PROCESS

User persona

Persona.png

ANALYSIS PROCESS

Information Architecture

userflow.jpg

ANALYSIS & PROTOTYPE

User testing

2

Usability tests

+30

CHANEL users

+10

UX improvements

7

Userflows validated

NAVIGABLE PROTOTYPE

Low fidelity wireframes

NAVIGABLE PROTOTYPE

High fidelity wireframes