Atelier Beauté CHANEL
The aim of this project was the creation of an app, from scratch, with the purpose of adding value to the Atelier Beaute space. The main objective was to facilitate the experience of customers when dropping in on the atelier site, booking services, or buying beauty and fragrance products offered by the Atelier.
An end-to-end product design process was tailored to customize the application according to the customers' needs, including user journeys when registering, finding products, and booking services through the app.
Building early brand loyalty before introducing expensive luxury products
For the luxury category, fragrance and beauty are critical when onboarding new customers. As lower-cost luxury items, fragrance, and beauty allow for a price-conscious consumer to partake in the brand.