Client
CHANEL
Year
2021-2022
Role
UX/UI Designer
Atelier Beauté CHANEL
The aim of this project was the creation of an app, from scratch, with the purpose of adding value to the Atelier Beauté space. The main objective was to facilitate the experience of customers when dropping in on the atelier site, booking services, or buying beauty and fragrance products offered by the Atelier.
UX solutions and UI design were applied to tailor the application for the customers' needs, including user journeys when registering, finding products, and booking services through the app.
Define
Discovery research
Customer journey map
Userflow
Analyze
User personas
Benchmark
UX Research
Prototype
Information architecture
Wireframes
1st user testing
Design
Interface design
2nd user testing
Design system optimization
Building early brand loyalty before introducing expensive luxury products
For the luxury category, fragrance and beauty are critical when onboarding new customers. As lower-cost luxury items, fragrance and beauty allow for a price-conscious consumer to partake in the brand.
THE CHALLENGE
How do we get Gen Z to engage and experiment with our products, when everything about CHANEL feels intimidating and out of reach?
THE SOLUTION
An immersive product playground driving retail innovation, customer learning, and brand love.
Facilitate scheduling of services, event booking, and product purchases. Generating more adherence and loyalty from customers through the app.
DISCOVERY PROCESS
Customer Journey
ANALYSIS PROCESS
User persona
ANALYSIS PROCESS
Information Architecture
