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Client

AB-InBev

Year

2023

Role

Product Designer

TaDa Delivery  |  Online Payments

The project mission was to elevate the user experience within the TaDa app, a delivery beverages mobile application from AB-InBev.

 

The challenge lied in seamlessly integrating a cutting-edge online payment solution. This involved not only meeting the app's specific requirements but also navigating the intricate landscape of a collaboration with a third-party gateway provider.

Discover

Problem statement ​

 

Competitive research

 

Exploratory research

Analyze

User journey and data ​

 

Technical constraints

Gateway requirements

Prototype

Architecture information ​

 

Low fidelity wireframes

User flow creation

Design

High fidelity prototype

Design System adaptation

Follow technical implementation

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FEATURE BACKGROUND

Online payment feature faced technical constraints, prompting users to lean towards on-delivery payments.

This marked preference was largely attributed to security concerns surrounding the existing online payment solution. Addressing these apprehensions became imperative in unlocking the full potential of online payments within the TaDa app.

USERS STATEMENTS

"I cannot remove my card information from the app."

"It's not possible to manage my payment methods."

"I was not able to add my international card, frustrating."

PRODUCT HYPOTHESIS

We can increase the gross margin value of the app by improving the user experience in six countries.

Ensure that consumers have a seamless and secure way to pay, which builds trust and encourages more transactions.

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