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Project

Personal

Year

2019

Role

Art Direction

Personal Brand

I found the importance to create a project for myself in which the brand could behave in the digital environment following my professional and personal journey.

 

Being expressed through a solid and memorable visual expression. The identity transmits feelings of curiosity, boldness, and sofistication. The logo was made to be authentically eye-catching, fulfilling the function of attracting attention before

it is even read.

Motivation

Being a nonconformist person is the trigger that moves me as an individual in the search for meaning and purpose. It's necessary seeing beyond the usual to identify, question, and change standards.

 

Nonconformist people boost the world when building accessible and inclusive thinking through their sensible plural view. In this sense, being nonconformist doesn't mean being ungrateful, trust me it's the opposite. It's about including new points of view to create ones.