Hello! I'm Giu.
I'm a Brazilian designer specialized in branding. Currently running as an Art Director and with
an independently-owned design studio. I am passionate about the graphic universe and creating narratives through identities.
For the past six years, I've helped organizations become more relevant. I believe the design process can help any project take off, connect with the right people, and increase brand value.
Creative process
Diagnosis
Immersion and research stage
Identification of the brand essence and purpose which will guide the entire project. A market study is made to map the visual elements and analyze the competitors.
Expression
Where ideas turn into a tangible reality
Time to sketch and experiment. Aimed at the creation of a unique and integrated brand expression.
Prototype
Creation of digital proofs
These will forecast how the brand will be viewed in the real world. A concrete visualization of the material before they are produced ensures that the project will achieve its expectations.
Conception
Materials are ready to go
In the last phase, the ideas are filtered to gain their final form, applying in the most varied media and formats.
